Fathom is an alternative to Google Analytics and similar web analytics software. It provides information about top pages, referrers, devices, browsers, and country of origin, without using cookies or otherwise violating users’ privacy.
On top of that, Fathom is an independent, bootstrapped company. It’s not free, which means they don’t have to compromise on the things needed to run a “free” service.
Google Analytics was the very first thing I blocked using uBlock Origin (which I’ll talk about soon, I’m sure), but I’m going to add a blanket whitelist for Fathom’s servers, out of respect for site owners who choose to use it instead of Google Analytics.
Web analytics without user tracking is possible!