If you’re reading this, you probably already know that Google is not the only way to search the Internet, despite their massive dominance. There are other search engines out there.
DuckDuckGo is one such search engine, and happens to be the one I use every day. Its focus is on user’s privacy. Just like Google, it still makes money primarily by selling ads that show up in search results. But unlike Google, it only sells ads against the terms you search for, not anything about you or your browsing behavior. In fact, they don’t store or track any information about you at all.
I’ve set my default search engine in Firefox to be DuckDuckGo, and also installed their Privacy Essentials Firefox extension. Maybe 1% of the time, DuckDuck go doesn’t find what I need, in which case I can still go back to the big G.